Abu Suhaib’s Mission: Bringing TomRobots’ RVM100 Reverse Vending Machine to Jordan’s Sustainable Future

Within days of returning to Jordan, Abu Suhaib turned his enthusiasm for TomRobots’ RVM100 into action—launching a targeted campaign to introduce the reverse vending machine to key stakeholders across the country. His first stop was a meeting with Amman’s municipal waste management officials, where he brought video footage of the RVM100 in operation and detailed how the reverse vending machine could address the capital’s pressing recycling challenges. “Amman generates over 3,000 tons of waste daily, with only 15% being recycled,” Abu Suhaib told the officials. “This reverse vending machine isn’t just a tool—it’s a way to turn our waste crisis into an opportunity for community engagement and environmental progress.” The officials were impressed by the RVM100’s features, particularly its AI recognition and overflow alert systems, and agreed to explore a pilot program in downtown Amman.

Abu Suhaib then turned his attention to Jordan’s private sector, meeting with executives from major shopping mall chains and grocery store franchises—locations where foot traffic is high and recycling participation could have a significant impact. At a meeting with a leading mall operator, he demonstrated how the reverse vending machine could be integrated into common areas, such as near food courts or entrance lobbies. “Shoppers often have plastic bottles or cans in hand, and the RVM100 makes it easy for them to recycle while earning rewards,” he explained. He highlighted that the reverse vending machine’s sleek design would complement the mall’s aesthetic, while its crushing mechanism would minimize the need for frequent maintenance. The operator expressed interest in placing three reverse vending machine units in their flagship mall, noting that the rewards program could also drive customer loyalty.

Community outreach was another key part of Abu Suhaib’s strategy. He organized a series of workshops in residential neighborhoods and schools, where he invited local residents and students to learn about the RVM100 and its role in sustainability. At a workshop in a suburban Amman neighborhood, he set up a small demo station with a model of the recycling vending machine, allowing attendees to practice depositing mock recyclables and see how the AI recognition system works. “Many people here want to recycle, but they don’t know where to start,” said a local parent, Maria. “Seeing how simple the recycling vending machine is makes me more likely to participate.” Abu Suhaib also distributed flyers highlighting the benefits of the recycling vending machine, including how it reduces landfill waste and supports Jordan’s national goal of increasing recycling rates to 30% by 2030. By the end of the workshop, over 50 residents had signed a petition supporting the installation of a recycling vending machine in their neighborhood.

As interest in the RVM100 grew, Abu Suhaib received inquiries from small business owners, including café operators and convenience store managers, who wanted to learn more about the reverse vending machine for sale options. He partnered with TomRobots to create a tailored pricing package for small businesses, offering flexible payment terms and ongoing technical support. “Small businesses are the backbone of Jordan’s economy, and we want to make the reverse vending machine for sale accessible to them,” Abu Suhaib said. A café owner in Irbid, a city in northern Jordan, was one of the first to express interest. “My customers love the idea of recycling their coffee cups and earning points toward their next drink,” the owner said. “The reverse vending machine for sale package makes it affordable for me to invest in sustainability without breaking my budget.”

Abu Suhaib also leveraged social media to amplify his campaign, sharing videos of the RVM100 in action and testimonials from early supporters. His posts included hashtags like #JordanRecycles and #RVM100Jordan, and quickly gained traction among environmental activists and sustainability advocates. One video, which showed a student using the reverse vending machine to recycle a can and receive instant points, received over 10,000 views in its first week. “Social media allows us to reach people who might not otherwise hear about the RVM100,” Abu Suhaib said. “It’s a way to build momentum and show that there’s a growing movement for sustainable solutions in Jordan.” He also used the platform to share updates on his progress, including the pilot program with Amman’s municipality and the upcoming installation of reverse vending machine for sale units in shopping malls.

The momentum from Abu Suhaib’s campaign soon caught the attention of Jordan’s Ministry of Environment. Officials from the ministry invited him to present the RVM100 at a national sustainability conference, where he shared his vision for scaling the reverse vending machine across the country. “The RVM100 aligns perfectly with our ministry’s strategy to promote circular economy practices,” said Dr. Lina Shbeeb, a senior official at the Ministry of Environment. “We see great potential in using this reverse vending machine to engage citizens and drive meaningful change in our waste management systems.” The ministry announced that it would provide funding to support the expansion of the pilot program, allowing Abu Suhaib to install additional reverse vending machine units in cities like Zarqa and Irbid.

Throughout his campaign, Abu Suhaib remained in close contact with TomRobots’ team, providing feedback on local needs and ensuring that the recycling vending machine could adapt to Jordan’s unique context. For example, he requested that the RVM100’s rewards program be integrated with local payment apps, which are widely used in Jordan, to make it easier for users to redeem their points. TomRobots quickly implemented the change, demonstrating its commitment to supporting global partners. “Working with TomRobots has been a seamless experience,” Abu Suhaib said. “They understand that every market is different, and they’re willing to adjust the recycling vending machine to meet our specific needs.” This collaboration not only strengthened the partnership but also ensured that the recycling vending machine would be successful in Jordan’s market.

As Abu Suhaib prepared to place his initial order for 15 RVM100 units, he reflected on the progress he had made in just a few months. “When I first visited TomRobots, I hoped the reverse vending machine for sale would resonate with Jordanians,” he said. “But the response has exceeded my wildest expectations. People are excited about the RVM100 because it gives them a tangible way to contribute to sustainability.” The first batch of reverse vending machine for sale units is set to arrive in Jordan in early 2026, with installations scheduled in Amman’s downtown area, two major shopping malls, and three residential neighborhoods. Abu Suhaib plans to monitor the pilot program closely, collecting data on usage rates and user feedback to inform future expansions.

Looking ahead, Abu Suhaib has ambitious goals for the RVM100. He hopes to install over 100 reverse vending machine units across Jordan within the next three years, covering major cities, small towns, and even rural areas. He also wants to partner with schools to integrate the reverse vending machine into environmental education programs, teaching students about recycling and sustainability from a young age. “The RVM100 is more than just a product—it’s a catalyst for change,” Abu Suhaib said. “Every time someone uses this reverse vending machine, they’re taking a step toward a greener, more sustainable Jordan. And that’s a future worth fighting for.”

TomRobots is equally excited about the partnership’s potential. “Abu Suhaib’s passion and dedication have been instrumental in bringing the RVM100 to Jordan,” said a TomRobots spokesperson. “His work is a testament to how the recycling vending machine can make a difference in communities around the world. We’re proud to support him and look forward to seeing the impact the RVM100 will have on Jordan’s sustainability journey.” As the world continues to prioritize environmental action, the collaboration between TomRobots and Abu Suhaib serves as a model for how innovative solutions like the recycling vending machine can drive positive change—one community, one recycled item at a time.